Automotive PPC Agency
Paid Media
Ad costs are rising. Your results aren’t. We turn Google, Meta, ChatGPT and Apple Maps ads into customers, not clicks.
PAID MEDIA
Digital advertising for automotive, built to sell.
Paid media is every ad you pay for: search, social, video, maps and AI. As an automotive PPC agency and Google Partner, we run them as one system, measured by one number: what it costs you to win a customer.
Platforms we run
MARKETING DIVISIONS
Your strategist has done this before.
Depth of execution is everything. You get the paid media playbook built for your business model, run by people who have scaled it before.
Division 01
Lead Generation
Phone ringing, but are those leads buying? We track every call and form to the sale, then bid toward the leads that close.
- AI call & form tracking
- CRM offline conversions
- Lead-quality bidding
Division 02
E-Commerce
Clicks without carts? We scale your online automotive store and turn first orders into lifetime customers.
- Shopping & Performance Max
- Product feed optimization
- Catalog ads on Meta & TikTok
Division 03
Local
Busy market, empty bays? We make you the obvious local choice, then help you fill every new location.
- Local Services & Maps ads
- Apple Maps ads
- Radius & geo-fenced campaigns
PROBLEMS WE SOLVE
Big problems we solve.
What your paid media looks like today, and what changes with IOI.
Problem 01
Stuck at the same revenue month over month.
You're working hard, but revenue doesn't get any higher despite all your efforts.
2.3X
Avg. faster revenue growth
Problem 02
Unable to attract high-end customers.
You have the capability to service high-end customers, but they're going to competitors instead.
+44%
Avg. lead quality
+30%
Avg. order value
Problem 03
Cost per customer that breaks your profit economics.
You're unable to sustain marketing profitably and need something new.
−25%
Avg. cost per customer
PAID MEDIA SOLUTIONS
Paid media scaled with playbooks built to solve these problems.
Our automotive PPC management connects strategy, data, campaigns and creative into one system, built for future-proofed performance as ad platforms keep changing.
Goal Setting
Campaign Structures
Capacity-Based Budget Management
Unmatched Conversion Data
Investment-Level Reporting
Intent to Creative Alignment
Search Demand Modeling
Cross-Platform Visibility
Market-Leading Data
WHY TRUST IOI
Trusted by automotive brands. Proven on the P&L.
Revenue generated for clients
Automotive brands served
Platform & data partners
Certified partners
Award-winning PPC
OUR METHODOLOGY
IOI Paid Media is… different.
Max Acquisition™ is our five-step system for predictable growth. Here is each step, applied to your ad spend.
Model
We model your business and map service profitability to channel budget.
Target
We buy targeted visibility with creative frameworks, first-party data and lifecycle audiences.
Attract
We craft the brand experience and positioning that attract your ideal customer.
Convert
We make converting on your website irresistible, then grow lifetime value.
Accelerate
We pre-solve bottlenecks with proven frameworks, so your revenue is uncapped.
OCTANEOS
Stop guessing numbers. One dashboard for everything.
OctaneOS connects your ad accounts to your sales data, so you see what every dollar actually sold.
Every paid channel in one place
Google Ads, Meta Ads, programmatic and more, side by side.
Reporting built around your business
Vehicles scheduled this week, monthly sales, gross profit, MER, calls and form submits.
Know what actually sold
See which leads, calls and forms turned into sales, and how fast your team responds.
WHO WE SERVE
Automotive businesses we scale with paid media.
From service bays to showrooms to sold-out events, each business type gets campaigns, offers and KPIs built for how its customers buy.
CASE STUDIES
Results that show up on the P&L.
We found the gaps in LUXE Auto Body's marketing, then rebuilt their paid media and ad creative to bring in more repair orders.
+225%
Increase in customers
We run Ultra AutoWorks' Meta and Instagram ads for their wrap and detailing shop, bringing in quality leads and revenue growth within the first couple of months.
5.0
Clutch rating across quality, schedule, cost and willingness to refer
2024
Running their paid social since
FREQUENTLY ASKED QUESTIONS
Hiring an automotive PPC agency, answered.
Still have a question? Book an intro call and ask a strategist.
How much should an automotive business spend on paid ads?
It depends on your market, goals and margins. Most automotive clients start by aligning budget to a target cost per customer and NorthStar Metric, then scale as ROI proves out. We model this with you before any marketing goes live.
How soon will I see results from paid media?
Paid search and paid social can drive qualified traffic and customers within a few days. The compounding gains, such as lower cost per customer and stronger ROAS, build as we move through our scaling stages and keep optimising creative, audiences and bidding.
Which channels work best for automotive?
It varies by business type. Dealerships often lead with Google Ads and Vehicle Listing Ads; automotive events typically win on paid social such as Instagram ads. We build the channel mix around where your customers actually make decisions.
Do you work with dealerships, body shops and car washes?
Yes. We work across the automotive industry, including dealerships, OEMs, auto body shops, car washes, auto events and parts brands, with playbooks tailored to each vertical.
How is IOI different from a traditional paid ads agency?
Most agencies optimise for clicks and leads. We optimise for customers and revenue using our Max Acquisition™ framework: LTV:CAC modelling, ICA targeting and full-funnel execution built specifically for automotive.
Can automotive businesses advertise on ChatGPT?
Yes, and we run ChatGPT Ads campaigns for automotive brands today. We build ads around the questions buyers actually ask, send AI-referred visitors to pages built to convert them, and hold every campaign to the same cost-per-customer targets as your other channels.
What are ads on Apple Maps, and do I need them?
Apple Ads can now run on Apple Maps, in Suggested Places and in search results, when people look for nearby businesses. Customers can call or get directions right from the ad. We run Apple Maps campaigns today, and for dealerships, body shops, repair shops and car washes they put you in front of drivers at the exact moment they’re deciding where to go.
What are Vehicle Listing Ads?
Vehicle Listing Ads (VLAs) show your in-stock vehicles with a photo, price and mileage directly in Google results, and send shoppers to the exact vehicle page. They run from your inventory feed through Google Merchant Center.
Can you run OEM co-op compliant campaigns?
Yes. We build creative, disclaimers and reporting to your OEM’s co-op guidelines so your campaigns stay compliant and you can claim reimbursement.
EXPLORE MORE ON AUTOMOTIVE PAID MEDIA
Learn from our automotive strategists.
Max Acquisition™
Get real traction and growth with a paid media strategy.
Talk with our team to see how you can benefit from our approach. We stay at the cutting edge of platform updates, with proven playbooks for dealerships, body shops, car washes and more.
Integrated services
Paid media works harder when every channel is connected.
Your paid media, SEO, creative and AI visibility share one strategy, one data set and one team, so every channel makes the others stronger. Research, strategy, analytics and reporting come built in.