Why Your Dealership’s Facebook & TikTok Ads Aren’t Converting (and How to Fix It)
Most car dealership Facebook ads fail to convert because they chase reach instead of revenue: broad targeting, recycled TV creative, no offer, weak lead follow-up, and zero call tracking. Fix the five mistakes below, align spend with LTV:CAC, and your paid social starts producing booked test drives and sold units, not just cheap clicks and unqualified tire-kickers.
Google Vehicle Ads & VLAs: The Dealer’s Guide to Inventory-Level Advertising
Vehicle listing ads (VLAs), also called Google Vehicle Ads, pull your live inventory feed into Google Search and show shoppers the actual car, price, and mileage before they click. This guide walks dealers through Merchant Center feed setup, Performance Max bidding, the October 2025 pricing rules, and the measurement that ties leads back to specific VINs and real showroom visits.
The Automotive Paid Media Playbook: Turning Ad Spend Into Showroom Visits, Calls & Sales
Automotive PPC works when you stop buying clicks and start buying customers. This full-funnel playbook shows car dealers and service shops how to structure campaigns, track calls, and measure paid media on LTV:CAC and a NorthStar Metric, so every dollar maps to showroom visits, booked appointments, and signed deals, not vanity dashboards.