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Webinar
What happens when more leads stop turning into more customers? Our founder and CEO, Arlen Stone, sits down with Jonathan Malik, VP of Growth, to break down how automotive shops can measure lead quality, attract the right customers, and grow volume and quality together in 2027.
Key takeaways
Arlen Stone
Founder & CEO, IOI Solutions
Jonathan Malik
VP of Growth, IOI Solutions
45-Min Virtual Webinar on Google Meet
Recorded December 10, 2026
The recording will be available here shortly.
Automotive shops have more ways to generate leads than ever: search, social, maps and now AI assistants. Yet more leads rarely means more of the right customers. Low-quality calls and forms eat up your team's time, while high-value jobs go to the shop down the street.
As shops plan their 2027 marketing, the pressure to fill the schedule can push budgets toward whatever produces the most leads, not the leads that turn into profitable work. Without a clear way to measure lead quality, it's hard to know which campaigns are actually growing the business.
In this session, IOI founder and CEO Arlen Stone and VP of Growth Jonathan Malik will share seven ways to raise lead quality: how to measure it, position your shop, target the right customers, and articulate your value so the right buyers choose you.
They'll also cover how AI is changing the way customers find and compare shops, how to differentiate in a crowded local market, and how to grow lead volume and quality together instead of trading one for the other.
Catch up on past IOI webinars on lead quality, paid media and growing automotive businesses.
Hear from IOI's Arlen Stone and Jonathan Malik on measuring lead quality, attracting the right customers, and growing volume and quality together in 2027.
