Max Acquisition Principle 01
Model
Align your marketing budget to profit. We model your services, gross margins and the cost to win each customer, so every dollar goes where it returns the most.
STRATEGIC ALIGNMENT
Model growth with financial precision.
More customers starts with financial clarity. Growth only scales when budget decisions are grounded in what each service actually earns, not assumptions.
Before we spend a dollar, we simplify your business financials into one spreadsheet: the services you offer, your total budget and the gross margin of each. That shows us which services to prioritize, what a new customer is worth and how much you can afford to pay to win one.
The business model
What goes into the sheet
- Every service you offer
- Gross margin by service
- Total marketing budget
- Average job or order value
- Customer lifetime value
- Cost per customer by channel
MATURITY INDEX
From guesswork to confident budget decisions.
Most businesses sit in the middle of the curve, judging marketing by clicks and leads. Model moves the numbers upstream, so budget decisions are grounded in profit before spend scales.
01
Disconnected
Tracking isn’t set up. Calls and form leads can’t be tied to jobs or sales, and there’s no clear cost per customer.
02
Proxy
Tracking is in place, but success is measured by clicks or leads, not booked jobs or sales.
03
Connected
Leads are tied to booked jobs, appointments or orders, so revenue is measured directly.
04
Advanced
Cost per customer and customer lifetime value are tracked by channel and service, against gross margin.
05
Maximized
Margin, lifetime value and cost per customer are layered with service, location and vehicle data, putting every dollar where it returns the most.
GROWTH MECHANICS
Your business model decides the metrics.
How you make money, the one number that matters most and your growth goal work together to decide where budget goes. We align all three so spend reflects how your business actually grows.
Business model
Lead generation
Ecommerce
Local
Service & repair
Vehicle sales
North star metric
Booked jobs
Revenue
Gross profit
Cost per customer
Customer lifetime value
Growth goal
More customers
Higher revenue per customer
Higher lifetime value
New locations
New services
Next principle: 02
Target
Know your customer better than anyone: their wants, needs and desires, and how they buy.
Get started
Put Max Acquisition to work for your business.
Book an intro call and we’ll show you where your budget would return the most, before you spend another dollar.