How to use this list
Each table is one theme. Treat each theme as its own ad group in Google Ads and its own page or section on your site: emergency & 24/7 towing, roadside assistance, heavy-duty towing and flatbed & specialty towing. When the ad and the page match the search word for word, you pay less per click and more people call.
Need more volume? Start with near-me and core terms
The near-me searches in this list add up to 637,700 searches a month, led by “tow truck near me”, “towing near me”, “towing company near me”. These searches show the map pack first, so a complete Google Business Profile, steady reviews and a page for each town you serve matter as much as the ads.
Use cost and question searches for content
Searches like “affordable towing”, “cheap towing”, “how do i find my towed car” come from people still researching. They usually convert better on a pricing page, an FAQ or a blog post than in a search ad. Answer them clearly on your site and they also feed the answers AI assistants give, which is where AI visibility comes in.
Answer the phone, then the ad
Most towing searches happen on a phone, in a hurry. Call ads and call extensions do more work than landing pages here, and a missed call is a lost job. Schedule bids around your dispatch coverage and track calls by keyword, so you know which searches turn into tows.
Rising keywords to watch
These keywords were searched at least 30% more over the last three months than over the nine months before. Some are seasonal, so check the trend line before you move budget.
| Keyword | Monthly searches | CPC |
|---|---|---|
| tow truck near me | 135,000 | $4.36 |
| towing near me | 110,000 | $3.81 |
| towing company near me | 49,500 | $3.73 |
| towing | 40,500 | $3.71 |
| towing service | 27,100 | $4.03 |
| tow trucks near me | 27,100 | $4.36 |
Negative keywords to add first
Before you launch, add these as negative keywords so your budget goes to buyers, not to job seekers, DIYers and unrelated searches: jobs driver salary for sale tow hitch towing capacity trailer toy game aaa insurance how to. Then check your search terms report every week and keep adding.
How we built this list
We pulled these keywords from Semrush’s US database on October 28, 2026, removed brand names, other companies’ names, specific towns, DIY product searches and job searches, then sorted what was left into themes. Monthly searches are Semrush’s 12-month average; the trend line shows the last 12 months, oldest to newest.


