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OUR WORK

Paid Media, Performance Creative, Retail & Dealerships, SEO / GEO

Scaling Paid Media to Drive Collision Pipeline

For Auto Body Shops, Los Angeles is one the most challenging markets to compete in. On nearly every corner, there’s a competitor aiming to win the same customer. To standout in a crowded room, we had to be different. We pushed on Offer, SEO, and Paid Media. The numbers… well they speak for themselves.

BUSINESS TYPE
Auto Body Shop
GOAL
Collision Repairs
DIVISIONS
Local, Lead Generation.
SERVICES
Paid Media,Performance Creative,Retail & Dealerships,SEO / GEO
A man stands by an open door of a black Mercedes-Benz SUV with a large yellow bow on the hood in a parking lot.
Pipeline Generated
$ 0 M
Leads
0
Organic Traffic
+ 0 %
The Challenge

The Challenge

This body shop was struggling to attract new customers with a poorly optimized website and zero advertising. The owners were working overtime to attract customers from offline methods, but it was not scalable and was negatively impacting the operations. The parking lot was less than 20% full and had enough labor capcaity to easily 4X the business.

The Strategy

The Strategy

Our team immediately pitched a new website, fully optimized with SEO and Conversion Rate Optimization using our Max Acquisition approach. We setup Paid Ads on Google Ads / Google LSA / Bing Ads. We knew OCT tracking phone calls / forms would be critical to training Google to improve smart bids, so we implemented Offline Conversion Tracking with Edge Tagging to maximize customer data throughput to Google.

The Result

The Result

The new website was a huge success. Overnight on launching, the next week we saw existing organic traffic convert 3X greater than historical average. Paid Ads attracted new customers and we were able to 5X the total revenue of the business within 6 months. The owner of the business ended up renting out a second parking lot and hiring more employees to keep up with demand. He also picked up a Lamborghini for the shop's marketing.