Automotive Industry Marketing Agency
Marketing built for the automotive business you run.
Whatever corner of the car business you run, from dealers to detailers, our automotive industry marketing agency speaks your trade (we’re SEMA members) and is judged by the work it wins, not clicks.
WHY TRUST IOI
Trusted by automotive brands. Proven on the P&L.
Revenue generated for clients
Automotive brands served
Platform & data partners
Certified partners
Award-winning PPC
INDUSTRIES WE SERVE
Marketing for automotive businesses, built one business type at a time.
A body shop, a dealer and a parts brand don’t win customers the same way. Each page below starts with one business: the words you use, the numbers you run on and where your work comes from. Then it shows how we’d run your marketing.
Retail & Dealerships
For franchise and independent stores, new and used. Marketing aimed at sold units and customer-pay ROs, not clicks or VDP views.
Local Service
For shops and trucks that win work by phone and on the map. We bring in the jobs your bays, techs and trucks are set up for, then match calls to the work they turned into.
Auto Body Shops
Full collision and customer-pay work for DRP and non-DRP shops, with leads tracked past the click.
Auto Repair
More diagnostic and repair work that fits your bays and techs, planned around the jobs you want.
Auto Detailers
More coating, correction and PPF bookings and fewer discount hunters, for shops and mobile detailers.
Vehicle Wrap Shops
Color change, PPF and fleet graphics leads, with forms that ask what you need to quote.
Tire Shops
From a tire size search to a booked install: full sets, alignments and the service visits after.
Towing Companies
Compete in the towns you cover for more cash calls alongside your club and rotation work.
Ecommerce Brands
For brands and online stores selling parts, accessories and performance upgrades. Feeds, Shopping ads and store CRO, judged on real orders, not platform-reported ROAS.
Events & Media
For car shows and meets, auctions, track days and expos. Ads and creative planned around your event calendar, with ticket sales tied back to ads wherever your ticketing platform allows.
Software & Marketplaces
For software sold to dealerships and shops, and for platforms that connect them with buyers. Campaigns aimed at the accounts and markets you need, with leads tied to pipeline and paying customers where your CRM allows.
FREQUENTLY ASKED QUESTIONS
Hiring an automotive industry marketing agency, answered.
Still have a question? Book an intro call and ask a strategist.
Do you only work with automotive businesses?
Yes, automotive is all we do. IOI was founded in 2018, works from Santa Monica, CA and Dallas, TX, and serves shops, dealers, parts brands, events, software companies and marketplaces. Because every client is automotive, you won’t spend the first months teaching us what a DRP, a VLA or a trim exclusion is, and your ads will sound like your trade.
What does automotive industry marketing include?
It includes the channels and services that win customers for your type of business. We run each client through the division that fits: Lead Generation when the sale starts with a call or form, E-Commerce for online orders, or Local for the map pack. Inside that, we use Paid Media, SEO & GEO, Performance Creative, AI Visibility, CRO and Rev Ops, each aimed at customers, not clicks.
How do you measure results for different automotive businesses?
By the number your business already runs on. A body shop counts repair orders, a dealer counts sold units, a parts brand counts real orders and a software company counts qualified demos and pipeline. OctaneOS, our reporting platform, connects your ad accounts to your sales data, so you see what every dollar sold, not just clicks. How that data gets in depends on the software you run.
What if my business type isn’t listed here?
If it’s automotive, ask us. Most automotive businesses win customers through calls and forms, online orders or the map pack, and those are the three divisions we run. On an intro call, we’ll learn how your customers find and buy from you, and tell you straight whether IOI is a fit.
How much does automotive marketing cost?
There’s no single price. A single-location tow company and a parts brand shipping nationwide need very different plans, so cost depends on your markets, your goals and how much work you can take on. Ad budgets go to the platforms, apart from our fees. We’ll walk you through the scope and what it would cost before you commit to anything.
Max Acquisition™
Let’s talk about where your next customers come from.
Book an intro call and walk us through how your business wins customers today. We’ll tell you straight whether IOI is a fit.