UGC & Video Ads for Car Brands: Turn Customers Into Salespeople
Automotive video ads built on user-generated content consistently beat polished studio spots on click-through, cost per click, and conversions. The reason is trust: buyers read a real customer review as a recommendation, not an ad. This guide shows you why UGC wins, how to source and brief creators, the formats that convert car shoppers, and how to test creative so cost per lead drops instead of climbing.
Why Your Dealership’s Facebook & TikTok Ads Aren’t Converting (and How to Fix It)
Most car dealership Facebook ads fail to convert because they chase reach instead of revenue: broad targeting, recycled TV creative, no offer, weak lead follow-up, and zero call tracking. Fix the five mistakes below, align spend with LTV:CAC, and your paid social starts producing booked test drives and sold units, not just cheap clicks and unqualified tire-kickers.