Google Vehicle Ads & VLAs: The Dealer’s Guide to Inventory-Level Advertising
Vehicle listing ads (VLAs), also called Google Vehicle Ads, pull your live inventory feed into Google Search and show shoppers the actual car, price, and mileage before they click. This guide walks dealers through Merchant Center feed setup, Performance Max bidding, the October 2025 pricing rules, and the measurement that ties leads back to specific VINs and real showroom visits.