The Automotive Paid Media Playbook: Turning Ad Spend Into Showroom Visits, Calls & Sales
Automotive PPC works when you stop buying clicks and start buying customers. This full-funnel playbook shows car dealers and service shops how to structure campaigns, track calls, and measure paid media on LTV:CAC and a NorthStar Metric, so every dollar maps to showroom visits, booked appointments, and signed deals, not vanity dashboards.